Netflix and its service with ads will cost 7 dollars per month, starting in November 3 in the United States, a huge discount of 55% to the most popular plan which is $15.50 a month which does not have any advertisement.
Greg Peters, the Operations Manager of Netflix, announced that this option will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom, Peters also said that a «limited» amount of programming available on the ad-free service will not be in the ad-supported version due to licensing issues.
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The ads will last 15 or 30 seconds, which will be played before and during the shows and movies, in addition to enduring four to five minutes of ads during each hour of viewing, Netflix subscribers who sign up for the cheaper service also won’t be able to download TV shows and movies to watch when their devices are offline.
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The platform which has 15 years working, it did not have ads, but after the decline of their price, they lost almost $200 billion in shareholder wealth over the past 11 months. The first semester of this year, Netflix lost 1,2 million of subscribers.